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"Living in Hungary in the post-Cold War years, we
are fortunate to witness some of the most remarkable political and economic
changes in a century that has been no stranger to turbulence. It is fashionable
in some circles in the West to say the collapse of communism has brought
an end to history. We at The Budapest Sun believe it is the beginning."
And so it was, for The Budapest Sun as well. Sun founder
Jim Michaels' words from page 1, of Volume 1, Issue 1, summed up an optimism
that was felt throughout the country and reflected in the pages of Hungary's
newest English-language newspaper.
The date was March 4,
1993.
A 16 page black and white broadsheet at the time, the
first issue of the Sun had many of the features it still boasts today.
News
Front page stories about investigations into the dealings
of a US adoption agency, the decline of the aluminum industry, and even
a summit between Bill Clinton and Boris Yeltsin.
Business
Budapest Stock Exchange information (see Then and Now)
and a business calendar.
Arts and entertainment listings:
Competently handled by the section named Night and Day,
with venues, galleries and even churches carefully catalogued.
Far from a rookie crew, the original staff of the Sun
was mostly made up of professionals from the recently collapsed Budapest
Post. With such experience to draw from the new paper developed rapidly
with color appearing by Issue 11, May 13, 1993, and the still popular
Style section being born between the sheets of Issue 18, July 1, 1993.
Since those early days
there have been hundreds of changes, some big some small,
but the commitment to providing a complete package of
pertinent news and entertainment remains the same.
The future holds even more improvements, as current Managing
Director István Szammer reveals,
"After acquiring The Budapest Sun in 1996 our most
important objective was to turn a potentially excellent newspaper into
a serious business. A main task was to assess the potential advertising
market of the publication. Expertise and experience from our other Northcliffe
newspapers was used here.
We soon realized that the
expatriate market in Hungary is not growing but the
number of locals speaking English is. Now our editorial
policy is to develop a newspaper that appeals to many
different types of reader. Concurrently, our marketing
strategy has been to make our publication available in
many more targeted outlets.
Our new web site is very
much part of this plan. The first thing businessmen and
visitors should see when seeking information about
Budapest is www.budapestsun.com
It gives a massive boost to our
potential readership and could offer significant
advertising opportunities for both local and foreign
businesses. It is an integral part of our future
development."
Associated
Newspapers
Chairman
Jonathan Harmsworth
Northcliffe
Newspapers
Executive responsible for Hungary
Michael Pelosi
Associated
Newspapers Hungary
Chief Executive
István Szammer
The major shareholder of The Budapest Sun is Associated Newspapers of
Great Britain. This company has business and publishing interests all
over the world with its flagship publication being the Daily Mail in England.
The company is owned by the Harmsworth family and its
driving force, until his recent death, was Lord Rothermere. His son, Jonathan,
will now take the company into the 21st century.
Northcliffe Newspapers is the regional
wing of Associated Newspapers and is responsible for the management
of the Hungarian business. As well as The Budapest Sun, the company
owns Hungary's most successful county newspaper, Kisalföld, and
has other media interests in the Gyor-Moson-Sopron area. The
local executive responsible for the operation in this country is István
Szammer.
From March 21, 2007, The Budapest Sun has been using photos from MTI, the Hungarian state news agency.
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